Is Employer Branding Important for Businesses?
Let’s explore the concept of employer branding (EB), the current buzzword in the business world.
What is EB?
An employer’s brand involves managing and influencing its reputation among job seekers, employees, and key stakeholders. Your organization will be positioned as an employer of choice by all the efforts you put into this process.
Your brand is heavily impacted by physical branding, visuals, events, internal affairs, and business culture. One common misperception is that what happens in the office remains in the workplace. This could not be further from the truth. With the rise of social media, online forums, and corporate review platforms, everything that happens in your office is out for discussion, thus everything matters.
Why is it important?
A great team is essential to a successful business, and the only way to attract the top individuals in the market is to have a favorable EB. EB is totally responsible for lowering turnover, hiring top-tier personnel, and maintaining a positive company culture. As a result, the success of your company is dependent on it.
Taking it a step further, how firms treat their employees is presently at the forefront of consumer concerns. Some clients refuse to do business with organizations that are recognized for bad employee treatment or unethical business methods. This can have a direct influence on sales and, as thus, on profit margins.
How can you supercharge your EB?
The primary elements of establishing an EB are internal and external. We should start with internal EB efforts, since if they aren’t strong they will undermine external EB efforts.
Internally, it’s paramount to curate and maintain a positive workplace culture. It’s important to ensure all discrimination is eliminated from your workplace and priorities employees’ well-being in a way that exceeds symbolic efforts. You need a truly well-oiled machine that has established fair HR practices.
Externally, it’s about connecting with the industry and participating in the environment of the industry. This can occur online and off. Online it looks like contributing to industry discussion through social media posts and taking part in and speaking at online seminars and forums. Offline it looks like attending industry network events, attending and participating in expos and maintaining relationships with prominent industry figures.
Benefits of strong EBs include:
To summaries, you must priorities EB in order to achieve:
- Decreased turnover
- Higher employee satisfaction
- Upgraded internal efficiency.
- CSR reputation enhanced as a result of employer of choice reputation.
- Greater respect in the industry
Tech News of the Week:
AU & NZ work together to fight Cybercrime.
Staying in cybersecurity and Australia’s Privacy Commissioner, alongside the New Zealand Office of the Privacy Commissioner, has commenced a joint investigation into the personal information handling practices of the Latitude group, following the cyberattack it suffered earlier this year. The investigation will focus on whether Latitude took reasonable steps to protect the personal information they held from misuse, interference, loss, unauthorized access, modification, or disclosure. It’s the first joint privacy investigation by Australia and New Zealand.
KEYWORDS MUST BE IN YOUR PROFILE.
To break the fourth wall, recruiters enter keywords into a search tool that detects and increases LinkedIn profiles, commonly known as LinkedIn Recruiter, in order to locate the best candidate for the job. That implies that even if you’re PERFECT for the role, if you’re not using the right keywords in your profile, you won’t be considered.
Include vital industry jargon and keywords throughout your profile. This might be included in your About, Experience, or Education sections.